Misconceptions of Healthy Food Labels

Going to the grocery store can be an easy task when looking for healthy foods, right? All you have to look for are words such as all-natural, organic, gluten-free, non-GMO, etc. However, relying on those terms alone can be misleading.

The term “health halo” refers to the perception that a food is healthy, whether it is or not. This perception is often times accomplished with clever marketing that focuses on covering the packaging with buzz words (organic, all-natural, gluten-free, non-GMO). While most of these foods are healthy some of them are not. They are processed junk food. Marketers use these words for a reason because research has shown that using a label that says organic on foods that are not truly organic can trick even the most educated shoppers into paying more. In fact research has shown that shoppers pay up to 23 percent more.

Instead of relying on labels and the buzz words that flood the packaging do the complete opposite. Try to fill the grocery cart with foods that do not contain labels. Don’t think the health claims are always correct, be hesitant. The health claims are truly only there to sell the product. One of the many positives of eating real food (fruits, vegetables, nuts.) is that you know what is in them. Remember, next time you are in the grocery store, “health halo.”